When it comes to being a hairstylist nowadays, being good is no longer enough—it is all about branding and getting your name out there. If you want that long list of loyal clients, you have to market yourself as a stylist and really show the world your talent! The good news is that there has never been a better time to get in the game.
Having a social media presence is absolutely essential. With the continuous rise of social media platforms such as Instagram, Facebook, YouTube, and TikTok, hairstylists are getting more and more recognition as watching hair transformations becomes a soothing past time. Taking either progress videos, before/after shots, or how-to’s can prove to attract a following that loves the inspiration and innovation. If you’re comfortable with a client, asking them to post their new hairdo with credit to you is such an important method of word-of-mouth. There are so many friends of friends out there looking for their perfect hairstylist match, and so if one of your clients raves about you, their whole friend group is sure to book appointments!
In conjunction with your social media accounts, you’re going to need a portfolio that you are really proud of (we’ll help with that!). This portfolio will be attached to your website and will not only shows your skills, but also acts as a means of personal information such as training and experience. You should highlight reviews, diverse styles, special events, and noteworthy clients or partnerships.
Another important method of branding is to have a really unique yet adaptable skillset. Keep up to date on the trends going around and make sure you know how to execute them. Balayage has been in the spotlight for a few years now, so make sure you have that down and are constantly looking out for what is next! Beyond the bigger trends, it is also important to have some niche, signature looks that will attract a dedicated following. If you have a specific “perfect client” in mind, then you most likely already know what they are looking for, how to best communicate with them, and how to market yourself. If you are loyal to certain products, make that known! Clients are always looking for salon suggestions, so if you truly swear by a product that will establish a real sense of trust. It is also important to know natural and organic products that are sulfate/chemical free as the demand for alternative products increases.
The most important part of branding and getting your name in the conversation is to be you. No two hairstylists will ever be the same or offer the same exact skillset. When clients are looking for a hairstylist, they are looking for someone they can trust, someone that will be there for the long haul, and someone who will prioritize their needs. Being inauthentic or trying to be something you’re not will never work out in this world, it is too easy to see through! Since you are essentially branding yourself, you have to be yourself! Whether you are independent or in a salon, you are your biggest selling point, so don’t hold back. If you are approachable, stay in contact, put yourself out there, and figure out what works for you, then branding will become second nature and you will yield great success!