Stylist & Barber Management and Marketing Tips

Hair To Chair engages professional marketers, hairstylists and barbers to provide their insights into helping you market your hairstyling services and businesses as an independent provider.
Our primary goal of publishing these helpful guides and articles is to help you succeed with your own business.
Please feel free to contact us if you have any suggestions for these updates and what you would like to read about, and don’t forget to check back regularly for updated news, views and resources for your stylist business.

Jun 25, 2020

You started doing hair because you like it, you may even love it. The profession called you. You love the feeling that you get when you see happy clients. You know that you were able to give them a boost of confidence when it comes to their looks.

Jun 23, 2020

How you market and manage your hair styling business is significant in determining the future of the venture. When running a salon, these factors may influence a client’s perception and will determine whether or not they would agree to schedule an appointment.

Jun 19, 2020

Owning and advertising a small business seems to get more difficult every day. Creative and innovative solutions aren't just a nicety any more - they're a requirement for success. Here's some ideas on how to make your hair styling business stand out among the crowd.

Jun 18, 2020

Owning your own hair salon is a great way to give back to the community while also maintaining your own freedom and time flexibility. Whether you are launching your own hair salon or if you are searching for ways to attract new clients, it is important to establish a marketing plan

Jun 13, 2020

Owning a salon or providing independent hair stylist services today requires more than simply receiving business via word-of-mouth. Without an online presence and a working social media marketing plan, whilst maximizing your online reach, and gaining exposure, you will fall short

Jun 11, 2020

Whether you are a hair salon pro who has spent years behind the chair or are a newbie fresh out of beauty school, dealing with unruly, rude, or horrible clients is likely to be the hardest part of your job. There’s nothing you love more than building relationships …

Jun 7, 2020

One of the first things you learn running your own hair stylist service, is that you simply can't please everyone. As an independent hair stylist, it should be your goal to provide its customers with not only the best results but also the best customer service possible.

Jun 3, 2020

Social media is one of the most important aspects of a successful company including independent hair stylists. In 2019 it was discovered that 79% of the US population has an active social networking profile, making these sites an invaluable component to your marketing plan.

May 29, 2020

Many potential customers will use review sites to get an idea of what your business. Though you might feel tempted to think that the customer is always right and that you should do whatever they ask, a problem client can cost you more money in the long run.

May 27, 2020

When it comes to being a hairstylist nowadays, being good is no longer enough—it is all about branding and getting your name out there. If you want that long list of loyal clients, you have to market yourself as a stylist and really show the world your talent!

May 22, 2020

If you are a hairstylist, you should check out this list. Here for your are four specific hair stylist marketing ideas you can use. Whether you use one or more of these tips, you can reach more people and grow your business. Learn more at Hair To Chair, providing resources for all stylists.

May 21, 2020

One of the biggest and most important goals for any salon is to maintain high client retention. It's simple, the more clients you are able to acquire and keep the better your salon will do in revenue each month. Those who become regulars are the ones that will provide you with the most value.